Do your directories rankings match the quality of your work? Do you know how to best position your practice to third parties? Or perhaps you have a query about the directory submissions research process? In short, do you need to better understand how submissions work?
Over the past 20 years, legal rankings — primarily Chambers & Partners, Legal 500, and IFLR1000 – have become a legitimate tactic for law firms to differentiate themselves from their peers. The increasingly competitive markets around the world require this, as General Counsel look for reasons to validate their choices for counsel, especially when entering a new market or industry.
Appropriate rankings allow a firm to better showcase its experience, highlight its top lawyers and help burnish its reputation in the marketplace. Quality rankings also help to attract laterals, who want to see how their prospective firm is viewed by its peers and clients.
A submission is not a legal paper and the researchers are not always lawyers. Submissions writing is highly methodological and requires a level of understanding and strategy. Law firms can improve their rankings if they understand the researcher’s expectations and tailor their submission accordingly.
In the presentation, we will discuss the importance of the rankings in today’s competitive marketplace and learn how the rankings are determined by the various guides including the methodology for each one of the main guides. In addition, we will discuss how to improve your law firms rankings and provide useful suggestions as well as insider-tips that can be easily implemented across your firm.
Idan Nishlis is the legal marketing pioneer in Israel. Being the only professional in the country to have studied services marketing, specializing in legal marketing, Idan has the most diversified and comprehensive work experience in the field, having worked in the US and Israel. Idan founded the first legal marketing department in Israel at Herzog Fox & Neeman, Israel’s largest and leading law firm, which he managed for over 4 years, before launching Nishlis Legal Marketing. Idan’s core strength lies in strategy and branding.
08.03.2019
To Submit or not to Submit, That is the Question. Is submitting to law firms directories and awards essential in today's word?
Do your directories rankings match the quality of your work? Do you know how to best position your practice to third parties? Or perhaps you have a query about the directory submissions research process? In short, do you need to better understand how submissions work?
Over the past 20 years, legal rankings — primarily Chambers & Partners, Legal 500, and IFLR1000 – have become a legitimate tactic for law firms to differentiate themselves from their peers. The increasingly competitive markets around the world require this, as General Counsel look for reasons to validate their choices for counsel, especially when entering a new market or industry.
Appropriate rankings allow a firm to better showcase its experience, highlight its top lawyers and help burnish its reputation in the marketplace. Quality rankings also help to attract laterals, who want to see how their prospective firm is viewed by its peers and clients.
A submission is not a legal paper and the researchers are not always lawyers. Submissions writing is highly methodological and requires a level of understanding and strategy. Law firms can improve their rankings if they understand the researcher’s expectations and tailor their submission accordingly.
In the presentation, we will discuss the importance of the rankings in today’s competitive marketplace and learn how the rankings are determined by the various guides including the methodology for each one of the main guides. In addition, we will discuss how to improve your law firms rankings and provide useful suggestions as well as insider-tips that can be easily implemented across your firm.
Idan Nishlis is the legal marketing pioneer in Israel. Being the only professional in the country to have studied services marketing, specializing in legal marketing, Idan has the most diversified and comprehensive work experience in the field, having worked in the US and Israel. Idan founded the first legal marketing department in Israel at Herzog Fox & Neeman, Israel’s largest and leading law firm, which he managed for over 4 years, before launching Nishlis Legal Marketing. Idan’s core strength lies in strategy and branding.